THE FALL ARRIVALS / CINCH + CRUEL

FALL PLANS.
MEET YOUR LAYERS.

Chilly starts. Full calendars. Plenty of reasons to get dressed.
Meet the newest Cinch and Cruel arrivals at Branded, from everyday layers for the whole family to pieces with a little going-out energy.

FOR HER / CINCH

Your everyday layer, upgraded.

Coffee first. Barn next. Dinner later. Start with a layer that makes getting dressed the easy part.

The cream quarter zip $79.95 A textured knit look, front pockets, and a touch of stretch. Pair it with your favorite denim for a pulled-together day. SHOP THE QUARTER ZIP → Prefer a darker neutral? Shop black.

The stone barn vest $84.95 Choose an extra layer without full sleeves. A snap front, three pockets, and a water-resistant finish make this a practical pick for changing plans. SHOP THE BARN VEST →

FOR HIM / CINCH

One more layer. A lot more options.

For early starts, the stands, and a Saturday night out, these are the pieces to build around.

Two looks. One vest. $139.95 Reverse from a bold Aztec print to a tan-and-patterned colorblock. Zippered pockets and a water-resistant finish add everyday function. SHOP THE VEST →

The shirt jacket with presence. $129.95 Navy and black pattern, snap chest pockets, and hand pockets. Wear it over a tee when your usual sweatshirt needs a night off. SHOP THE SHIRT JACKET →

FOR THE KIDS / CINCH + CRUEL

Little layers. Big personality.

For school mornings, barn time, and cheering from the sidelines. These patterned fleeces bring a little western to the everyday.

For her: cream Aztec fleece $59.95 A Cruel quarter-snap pullover with hand pockets and a stretch-blend fleece. SHOP GIRLS' FLEECE →

For him: multi Aztec fleece $59.95 A Cinch quarter-snap pullover with hand pockets and a stand collar. SHOP BOYS' FLEECE → Also available in olive.

FOR GOING OUT / CRUEL

A little fringe. A little fun.

Keep the boots. Change the mood. Give your fall rotation a piece that makes the outfit.

The statement cape $119.95 Golden stitching, arrow details, and a fringed hem give this brown cape its personality. Layer it over a fitted top and let the details show. SHOP THE CAPE →

The burgundy midi $69.95 A western print and gathered elastic waist bring movement and comfort. Pair it with a simple top and the boots already in your closet. SHOP THE MIDI SKIRT →

COMPLETE HIS LOOK

Start with the fit.

Pull the whole outfit together with a shirt and denim you will reach for again.

A more streamlined shirt: Modern Fit in Cream Multi.
A Classic Fit option: Cream Plaid.
Relaxed straight-leg denim: White Label in Dark Stone.

Keep it easy with the brown long-sleeve Rodeo Brand tee. Round out the everyday essentials with the 9-inch Americana or 6-inch Jackpot boxer brief.

Find the piece.
Make it yours.

Shop your favorites online, or stop in and see us in Peoria. Not sure which fit or layer to choose? Tell us what you love wearing. We will help you narrow it down.

Wear the Brand. Make it your own.
See you soon!
Erin and the Branded Crew